If you noticed a little bit then you will get to know that nowadays Brands leave no stones unturned to attract the viewers by making catchy or adult taglines and coming up with many new ideas. But sometimes they cross the line too far making the ideas too bold to make it catchy. Some brands commit such mistakes without even knowing whereas some deliberately push them further to get viral and thus attract the attention of masses.
But these television commercials to get a backfire either politically or by some reports done against such bold views. There might be either images or words or concepts that might disturb a huge population which leads to the banning of such commercials. An edgy Ad is not enough always then!
Let us have a look at few of the Indian commercials and print ads that were too flashy and went too far leading to their banning:
1. Tuff Shoes
This ad was shot long back in 1995. At those times bold ideas were not welcomed well by the society to the extent that happens now. The print ad showcased super models Milind Soman and Madhu Sapre posing nude, wearing nothing but a pair of Tuff shoes and a python wrapped around their body. Immediately it became a matter of controversy nationwide. The ad was banned and the models suffered huge blows for such an act as they were charged for such a behaviour in front of the court. Another case was filed under the Wildlife Protection Act for the illegal use of a python. The legal proceedings went till long nine years before in 2009 they were declared as not guilty.
2. Amul Macho
We all knew this Ad that came on our television once and may be made us uncomfortable. The ad featured Sana Khan who was seen as a newlywed Indian girl washing her husband’s clothes and giving some very weird and vulgar sexual expressions. The background score ‘Ye To Bada Toying Hai!’ which made it worse. Immediately it caught the attention of The Ministry of Information and Broadcasting and the ad was banned!
Back in 2011 Fastrack robbed in Cricket star Virat Kohli and Actress Genelia D’Souza for their new series of television commercials. The ads were to showcase the bold attitude of the new line of products launched generally to hit the younger generations of the society. The ad showcased both the stars indulging in a cosy and uncomfortable cockpit romance ignoring the life and safety of passengers. This pilot and the air-hostess love story was not well received by audience and aviation industry soon leading to banning it.